Exploring Functional, Protein and RTD Coffee Innovation
Coffee culture is evolving. Consumers increasingly expect every cup to deliver more - combining nutrition and functionality with convenience, reduced sugar and elevated sensory experiences.
The opportunity is significant. The global ready-to-drink (RTD) coffee market is valued at approximately $30.9 billion in 2026 and is projected to reach $59.8 billion by 2034. Functional coffee is growing even faster, with the market projected to expand at a 12.3% CAGR through 2034.¹
At IMCD, we combine global market insights, specialty ingredient expertise and technical formulation capabilities to help brands translate these trends into products consumers want.
Functionality Takes Centre Stage
Consumers are increasingly seeking beverages that support their wellness goals. In the U.S., 66% of consumers say they seek beverages that improve their physical health, supporting opportunities for protein, fiber and other functional ingredients. ²
In the Americas, our Better-for-You Coffee Brew brings this trend to life, combining indulgent RTD coffee with protein, fibre and zero sugar to deliver added nutritional value without compromising the coffee experience.
Protein Meets Coffee Culture
The global protein coffee market is projected to grow from $6.67 billion in 2026 to $11.53 billion by 2034, with RTD protein coffee currently leading the category. ³
Our APAC Protein Coffee Milk brings this opportunity to life with 6% protein in a convenient RTD latte. Calcium caseinate, emulsifiers and stabilizers work together to support protein delivery, shelf stability and a smooth, creamy experience.
Experience Matters
Coffee isn't only about function. 75% of Gen Z consumers customize their beverages, while 72% report trying a new beverage each month, highlighting the importance of flavour, personalization and sensory discovery. ²
In EMEA, our Instant Coffee & Tea concepts use high-performance creamers and foamers to deliver rich creaminess, smooth mouthfeel and satisfying foam - elevating convenience with a more premium sensory experience.
Turning Coffee Trends into Opportunities
From functional and high-protein RTD coffee to sugar reduction, creaminess, stabilization and premium texture, the opportunity is growing, but successful innovation requires ingredients that work together.
IMCD combines specialty ingredients, formulation expertise and global coffee insights to help brands move from trend to concept to market.
Have a coffee innovation in mind? Connect with our experts to explore ingredients, formulations and concepts designed to bring it to life.
Sources:
- Fortune Business Insights, Ready-to-Drink (RTD) Coffee Market, 2026.
- Keurig Dr Pepper, 2025 State of Beverages Report, 2025.
- Fortune Business Insights, Protein Coffee Market, 2026.